Founded in 1994, BrightNet specializes in international market research in order to help clients from all over the world to:
Raise funds – This includes building market-validated business strategies, detailed financial analyses, related materials (e.g. business plans, investment briefs and/or crowd funding content), presentations for investors (including training on how to deliver them), and numerous referrals to potential investors from all over the globe.
Increase sales – This includes developing research-based marketing strategies, in-depth marketing budgets, promotional materials (e.g. website content, press releases and/or product profiles), sales presentations (including training on the sales pitch), and referrals to potential clients (i.e. sales leads) worldwide.
Background & Customers
BrightNet was established in 1994 by Dr. Moti Friedman, focusing then on the quantitative aspects of international market research. In 1997, Dr. Noga Friedman joined the institute, widening the scope of its offering to also include qualitative aspects. Over the years, BrightNet has provided tailored solutions to a wide variety of customers in Israel, North America, Europe and Africa, including to:
Large corporations such asAladdin Knowledge Systems (NASDAQ: ALDN), Coca-Cola, El-Al, the Electric Corporation, IAI (Israel Aerospace Industries), and Motorola.
Mid-size companies such as Blue Sphere (NASDAQ: BLSP), MTI (AIM: MWE), and Shopila, the New York e-commerce subsidiary of DAG Media (NASDAQ: DAGM).
Start-ups such as Human Monitoring, Kinor Technologies Inc., Leviticus-Cardio, MoveableCode Inc., NewPhase, OriginGPS, ReDent-Nova, and TraderEye.
Below are a few examples of what BrightNet's customers and friends have to say:
"For more than five years, I have had the opportunity to participate with Dr. Moti Friedman in many detailed meetings and conference calls. My observation is that he is extremely complete in his research and due diligence followed by a superbly written document that is clear, concise, and exactly on point."
Mr. John W. Magaw, International Security Consultant
Former Director, U.S. Secret Service
"Moti’s list of contacts is to say the least, impressive. But what I have found even more impressive is how well he knows so many people, and the high regard each of them has for Moti. It is one thing to know how to get things done, but it is quite another to know who will make the right partners and brilliantly coach them though the consummation of a business arrangement. During the last 5 years that I’ve worked closely with Moti, I’ve observed him consistently working his skills and networking his contacts for the benefit of his clients in fundraising, M&As and in developing sales leads in Israel, and in the United States. I consider myself to be very fortunate for having made his acquaintance, for the opportunity to have worked with him, and for our friendship."
Mr. Herman J. Sperling, CEO & Founder, HJS Markets
Former Group VP of Marketing, Harman (NYSE: HAR), a Fortune 500 company
“Dr. Friedman demonstrates a deep understanding of the international technology and business landscape. His connections, thoughtful advice and practical support of the business development, strategy and funding environment help both younger and mature businesses to expand. I can completely recommend his help, process, and connections.”
Mr. Chris Hare, CEO, nTete Group
Former Head of Sourcing, Sony Ericsson
"I first met Moti in 2005 on my very first trip to the great State of Israel. Since then, I have worked with him on a number of projects and three things have always stood out. First, Moti is one of the most intelligent and personable people I have ever met. He can carry on a conversation with anyone in the room, on any subject, and in a number of different languages. Second, Moti has the most extensive list of professional contacts that I have ever seen. It includes leaders from the fields of business, politics, education, medicine, science and technology, to name just a few. There has never been a time when we needed an important interview with someone we thought would be impossible to reach that Moti didn’t deliver. Finally, Moti is fearless, which means he is totally committed to the task at hand – whatever that task may be. He is a consummate professional deserving of my highest recommendation, and a good friend."
Mr. Joseph B. Richter, Founder, 3D Incorporated
Former President, Kenwood USA
"I know Moti for many years, and I was able to appreciate his professionalism and discipline, but the thing that amazed me the most is his ability to engage in different fields with the same rigor and quality.”
Dr. Luigi Franzini, President, Valuetech Group (Italy)
"Dr. Moti Friedman has been a dedicated man, passionate about his business, getting a world class solution to any market research problem and request without compromise."
Mr. Gabriel Akindutire, President, Candino West Africa Ltd.
“Moti has many talents, but there are three that I found to be particularly valuable: his objectivity, a stream of creative ideas and an unbelievable network. He was able to quickly jump in and understand and assess our business. He suggested a variety of strong, but non-obvious opportunities and brokered the necessary introductions. Every conversation with Moti is both a delight and a source of ideas and inspiration."
Mr. Nicholas Napp, CEO and Founder, MoveableCode, Inc.
“In the course of the years Moti has shown integrity, passion for professionalism and commitment to his clients and business partners. You will find that Moti has comprehensive knowledge and understanding about any subject that you would like to explore. But most importantly, he is capable to guide his customers how to succeed by being creative, innovative and thinking out of the box.”
Mr. Ran Daniel, Principal, Daniel Capital Management Inc.
Former International CFO, Ness Technologies, Inc. (NASDAQ: NSTC)
"I had the pleasure of working with Moti on our company's marketing strategy plan and we have been working on it together ever since in order to improve our marketing activities. Moti is with no doubt a professional and honest figure which I know for nearly a decade and I look forward to many years of mutual cooperation."
Mr. Liran Katzir, VP Marketing, Art-Up
"It is has been a privilege to work with Moti on Cell-Apps’ business plan. Moti is dedicated, showed a strong commitment to our project and was both creative and meticulous in his writing and research. Moti brought new ideas and engaged us in decisive and important debates regarding our roll out strategy. The result was impressive. I look forward to further projects together with him."
Mr. Michah Himmelman, CEO & Founder, Cell-Apps
"One of the most important steps in the development of any startup is the preparation of robust, insightful and appealing Business and Marketing plans. This was definitely true for our company. Dr. Friedman was able to, very quickly, analyze the market we are planning to approach, interview industry leaders and prepare these basic, but very important roadmap documents. It was very interesting to see how well connected Dr. Friedman is to the business community. He was able to interview industry leaders and gain significant insight into market demands and their views on their view of how our product should be presented and marketed, the knowledge he was able to gain and pass on to us has proved invaluable. I would like to compliment Dr. Friedman on his fine work and look forward to working with him in the Future."
Mr. Clifton Hicks, Jr., CTO, Atomynet Inc.
"It was a great experience to work with Dr. Moti Friedman, seeing how easily he finds the right executives and how they share important information with him. Every researcher can find data by using the Internet but Dr. Friedman's leverage is the 'One-on-One' information he gathers."
Mr. Ofer Shalev, CEO, ReDent-Nova
"I love working with Moti. He is a top-tier professional whose work is consistently excellent. His offering gives startups tremendous focus and value."
Mr. Aaron Rothenberg, Investment Manager, Giza Venture Capital
"Beyond a sterling business plan, BrightNet helped us to better understand our market, how the market works, who we are, what we aught to be doing and how it should be presented. The BrightNet experience was both pleasurable and enriching beyond our wildest expectations."
Dr. Jair Jehuda, President, CTO & Founder, Kinor Technologies Inc.
"Dr. Friedman and his team have excelled in not just understanding the business model of the company but also by paving the pass to additional future revenue stream."
Mr. Dan Gilat, Chairperson, Modus Biological Membranes,
CEO, Jupiter Alon Technology Ventures
"To: Dr. Noga Friedman
BrightNet – the Institute of Business Research Ltd.
Subject: Expression of Gratitude and Appreciation
"We would like to express our appreciation and gratitude for the work and close support we received from you. Initially we were not so sure how necessary it is to work with a company such as yours, but today it is clear to us that not to do so would have been a mistake. It is evident that you have invested much thought in every detail and did not spare either your time or your energy to get the best results for us. Well done!"
Mr. Eyal Leybovitch, CEO, TIM - Mortgage and Financial Consulting
"BrightNet is the right company for your business. Dr. Moti Friedman is an amazingly quick thinker and highly valued researcher. My work with him helped me to focus on the best segment in our target market and open the right doors for our next stage in the corporate lifecycle. Dr. Noga Friedman is a highly valued researcher that can help you to identify market needs as well as to verify their existence and volume."
Mr. Uri Berman, Chairperson & Founder, E-Magine Universal Medical Solutions
"The excellent research and personal-communication skills of Dr. Friedman make him a worthy interviewer that his top interviewees are willingly collaborate with. The combination of skills with highly branched network of contacts is translated to a deep and insightful study of the field under his study.”
Dr. Tzachi Bar, CEO, Labonnet
"Labonnet is an Israel-based start-up company in the field bioinformatics. Moti’s BrightNet contributed to Labonnet’s search for investor to complete our mission – producing a software for DNA analysis based on Real Time PCR technology. The delivered Fund Raising Kit was a comprehensive package of documents and presentation material covering all aspects of the company relevant for investor such as success prognosis based on robust surveys and economical analysis, literature survey data as well as details of expert interviews. The delivered sensitivity analysis could provide our investors with information needed to evaluate possible scenarios of Labonnet after market entry. Labonnet could make a use of Moti’s work, recruiting private investment shortly after Moti’s prognoses were presented to selected candidates. I personally admire Moti and his team for their fast understanding of the rather sophisticated core technology, focused analysis of relevant sources, and finally recognising associated business possibilities."
Dr. Ales Tichopad, CTO, Labonnet
"Dr. Moti Friedman's personal professional touch has made the difference for us: Preparing our Feasibility Study and Business Plan after undertaking comprehensive market studies, he has also been a mentor and a guide and connected us to potential investors and strategic partners. Working close up with Moti was a pleasing and educating experience and his vast experience in Business Research as well as in the High-Tech industry helped us gain better understandings of procedures and process."
Mr. Yaron Pe`er, CEO & Co-founder, Bravo Communications
“BrightNet’s research methodology is highly efficient and professional, resulting in high quality output. We were greatly impressed by the proven ability of BrightNet to read the industry map of our business. Moti's systematic and objective approach is impressive, as well as his ability to quickly and thoroughly understand the essence of new disciplines from scratch, and to approach relevant key persons worldwide. BrightNet applied a great deal of innovative / sophisticated thinking, resulting in particular treatment of the market study and more - of the insight to the future picture.”
Mr. Rami Varon, CEO & Co-founder, Expert Dynamics
"Moti worked with Human Monitoring for several months, helping the company to structure its business strategy. We were very pleased, not only from the end product, but more than that, on the way it was executed – high quality, real time and with a lot of inspiration. Moti was very adaptive and flexible to our changing needs. No doubt in our mind that we will continue to work with BrightNet for many years to come."
Mr. Meir Kollmann, President & CEO, Human Monitoring
"It is hard to choose someone who has no experience in the field to perform a market research for you. After hearing at least 5 offers, ATDS chose to work with BrightNet because BrightNet was the only company which offered something we believed had an added value. BrightNet was offering interviews with at least 20 people in the industry, people we knew were qualified to answer questions with regard to the business. With only an idea, this is what we needed the most. Working for four months with Moti, we discovered both pleasant and unpleasant facts about our idea. Assumptions got confirmations and the picture became clearer every day. Feedback was given immediately, helping us to make faster progress. At the end, ATDS had a file with information about the market, the prices and the barriers. Taking it from there to a business plan was very short and promising. Looking back, it is obvious that the market feasibility study saved us a lot of money and helped us focus on the real challenges."
Mr. AdiBen-Dor,VP Business Development, ATDS
"BrightNet has exceeded our expectations and delivered high-quality products while meeting our urgent timeline. Dr. Moti Friedman, who opened valuable doors for Prima Grid, has proved to be a motivated, highly skilled and experienced partner."
Mr. Adi Hadas, CEO, Prima Grid
"As a fast growing company, Telepath searched for the right partner in order to build the company's business and marketing plan as well as to help management focus and maintain a profitable and controlled growth. After receiving several offers, we decided that BrightNet could be the right partner for this purpose. After a while, we understood that it was definitely the right decision. Dr. Friedman is not only highly professional but also a pleasant partner. Dr. Friedman did not limit himself to prepare the business plan but also advised the company in other fields. We thank BrightNet and Dr. Friedman and we will continue using their excellent services."
Mr. Isaac Litman, CEO, Telepath
"Monotorque engaged BrightNet for the purpose of writing its business and marketing plan and researching additional vertical markets to Monotorque's core technology. BrightNet delivered very well written and concise business and marketing plan documents, but more importantly for Monotorque, BrightNet's research of additional markets turned out extremely valuable and made the completion of the documents a milestone in the company's path in of itself. BrightNet succeeded to obtain important information from secondary and primary sources about potential applications of the technology, the markets for those applications, relevant trends, the maps within those markets and interconnections between such markets. BrightNet greatly assisted in integrating the bits of information into a coherent and meaningful overall picture. In addition it was stimulating and enjoyful to work with Moti and we endorse his skills, capacity and attitude in the field of business research."
Mr. Eran Jonathan Kali, General Manager, Monotorque
"Dr. Moti Friedman prepared a business plan for Modus Biological Membranes' platform technology and first product. Based on his ability to quickly learn the characteristics and assess the trends of different markets combined with his fast and on-time delivery of clearly presented plans, analysis and conclusion it is my pleasure to recommend him and serve a reference."
Mr. Charles Gast, VP Business Development, Modus Biological Membranes
"Dr. Moti Friedman and BrightNet finalized for Super Formula our business plan, including undertaking in-depth research and market analysis, developing a financial break down and creating a presentation. We are satisfied and pleased from the deep knowledge implemented in our plan across the life science area."
Mr. Eyal Kshepitsky, CEO, Super Formula, CEO, Lei-Tai Management and Investment,
Former Finance Director of Pfizer Pharmaceuticals Israel
"I would certainly recommend BrightNet's services as they master the art of business planning as well as understand the complexity of most industries and have a focused insight".
Mr. Tony Gross, CEO, Paradigma Systems
"BrightNet prepared for us a focused business plan after undertaking comprehensive market research, which resulted in locating the initial target market with the highest probability of successful penetration. On the subject of investments, BrightNet connected us to the right customers, strategic partners and financial partners."
Mr. Haim Sibony, CEO & Founder, Magna BSP
"I recommend BrightNet. In order to achieve quality in production, product reliability and savings to the organization you have to get it right the first time."
Mr. Eitan Goldberg, IB HR & Facility Manager, Motorola South - Israel
"Facts not opinions, researches and not emotions or thoughts – that's what I loved about Moti's work methodology. When I needed a professional point of view that is based on data and researches it was obvious to me that Moti is the right address to carry out the mission I was set with in line of my responsibilities. It must be noted that by basing our actions on the models and researches Moti presented to me during his work served us in achieving the objective."
Mr. Amir Suday, Factory Manager, Aladdin Knowledge Systems(NASDAQ: ALDN)
"Dr. Moti Friedman was involved in presenting creative thinking tools in the context of workshops on the subject, at the school of marketing of the company. Since these workshops were successful, continuing workshops took place moderated by Dr. Moti Friedman and Dr. Noga Friedman. There is no doubt that these workshops had a significant contribution, which was expressed in various ideas that were taken forward by the workshops' participants. Dr. Friedman bestowed to the participants structured tools for creative thinking, and did this while creating interest, joy and motivation for creativity among the workshops' participants."
Mrs. Ruth Porat, Manager of Strategic Customers and Markets Development Department,