| Services
I. Core services:
· International market research
· Business plans
· Marketing plans
II. Complementary services:
· Presentations for fund raising
· Content writing
All of these are discussed below in detail:
I. BrightNet's Core Services
BrightNet's international market research is based on triangulating data from primary sources with data from secondary sources. Primary data collection may include interviews, surveys, observations or focus groups. Secondary data collection is undertaken by means of rigorous review and information retrieval from online databases, including BrightNet proprietary databases, as well as trade magazines, industry newsletters, white papers, trade association/group publications and government archives. For more information on BrightNet's tailored international market research, contact market-research@brightnet.biz
BrightNet's business plans build on its international market research. This is undertaken in order to ensure market validation, which is a critical issue for investors, whether they are private ones, venture capital companies or strategic partners. Therefore, the business plans report on the target market, which include the market's size in millions/billions of US dollars. Each tailor-made plan presents the client's business model which entails the company's marketing strategy, legislation aspects and collection issues. A business plan usually concludes with client's financials section, which includes a sensitivity analysis. For more information on BrightNet's business plans, contact business-plans@brightnet.biz
BrightNet's marketing plans also build on its international market research and aid the institute's clients in locating potential markets for their products and/or services. By mapping out current and future market trends, including potential customers, competitors, potential new entrants and suppliers, the marketing plans recommend on which target market/s to focus for achieving the highest likelihood for successful financial return. The marketing plans also include uncovering potential business opportunities and barriers to entry in the target market/s as well as considering possible strategic partners. For more information on BrightNet's marketing plans, contact marketing-plans@brightnet.biz
II. BrightNet's Complementary Services
Presentations for fund raising is a service offered by BrightNet to its clients if raising funds is an issue. Investors, whether venture capital companies or private ones, prefer short business-oriented presentations. However, investors often complain that they have to sit through long tedious unprofessional presentations. Consequently, in order to create concise winning presentations, BrightNet's tailors the presentation to both the offering of its client and to the personality of the presenter.
"BrightNet aided us in creating a marksman's presentation: short, to-the-point, fast and focused."
Mr. Haim Sibony, CEO & Founder, Magna BSP
For more information on BrightNet's presentations, contact presentations@brightnet.biz
Content writing is a service whose purpose is to develop with the institute's clients promotional materials, e.g. for their websites, in order to achieve their planned positioning. In addition, the emphasis of BrightNet's content writing is on integrated marketing communications (IMC) so as to verify that a company's website, brochures, posters and other promotional channels are 'on the same page', i.e. that each channel will not deliver a contradicting message. For more information on BrightNet's website content writing services, contact content-writing@brightnet.biz
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