BrightNet - the Institute of Business Research Ltd.

 

In producing forward-looking market reports, BrightNet aims at helping its customers achieve a sustainable competitive advantage in the ever-changing modern international markets, which will allow them to uncover business growth opportunities in the marketplace. In order to offer its clients top quality information, the institute's research methodology is based on critically triangulating primary data sources with secondary data sources.

 

·         Primary data sources: BrightNet emphasizes primary research in order to ensure it provides a comprehensive up-to-date depiction of the marketplace. This type of data collection may involve conducting interviews (e.g. face-to-face semi-structured interviews), observations (including shadowing or mystery shoppers), focus groups (run by professional moderators and recorded in a non-intrusive manner) and/or surveys (based on the institute's professional questionnaires that are also human engineered to be reader-friendly). For each market report, the specific primary research tools are chosen in context of the type of information sought by the institute's clients.

 

·         Secondary data sources: This complementary data collection technique to the primary data collection involves rigorous review and information retrieval from both online and offline databases such as BrightNet proprietary databases (composed of all the accumulated information researched by the institute for over fifteen years), trade magazines, industry newsletters, white papers, trade association/group publications and government archives.

 

 

On the basis of this data collection, BrightNet performs insightful analysis so as to generate its international market reports. Over the years, ever since the company was founded in 1994, numerous market reports were created by researching the major market trends, economic maturity and technological developments in various fields such as:

    

·         Advertising (including online advertising)

·         Aesthetics (e.g. cosmetic surgery and skincare)

·         Air pollution monitoring

·         Aquaculture

·         Art industry

·         Assistive technology (for the physically challenged or elderly)

·         Atmospherics (e.g. background music systems)

·         Automotive industry (including all terrain vehicles)

·         Auto-ID (Automatic Identification), such as RFID and machine vision

·         Baby care products 

·         Banking industry

·         Battery and battery-related markets

·         Bicycle industry (including electric bikes)

·         Bioinformatics

·         Biotechnology

·         Consumer electronics (e.g. cameras)

·         Contact center market

·         CRM (Customer Relationship Management)

·         Cyberspace (the online marketplace)

·         Dental medicine market

·         Digital signage

·         E-commerce

·         ECS (Environmental Control Systems) market

·         Entertainment/games market

·         ERM (Enterprise Risk Management), including financial risk management and compliance

·         ERP (Enterprise Resource Planning)

·         Flow meter market

·         Food industry

·         Healthcare (including products for the elderly/physically challenged)

·         Higher education market

·         HALT (Highly Accelerated Life Testing)

·         Home automation (i.e. smart homes)

·         Homeland security

·         Human resources management

·         ICT (Information and Communication Technology)

·         Information security (e.g. database security)

·         Insurance industry

·         Molecular diagnostics

·         Mortgage and financial consulting

·         Online gaming

·         Office equipment market

·         PCB (Printed Circuit Board) market

·         Pharmaceuticals, including VMS (Vitamins, Minerals and Supplements)

·         Physical fitness market

·         PON (Passive Optical Networks) market

·         Process control in manufacturing (e.g. moisture monitoring)

·         Protective glazing solutions (including blast-resistant windows and doors)

·         Real-estate, especially innovative technologies for this market

·         Restaurant industry

·         Retail market

·         Safety/emergency products market

·         Shipping industry (including refrigerated container monitoring)

·         Supply chain acceleration

·         Telemedicine (including teleradiology)

·         3D (Three Dimensional) graphics industry

·         Venture capital marketplace

·         Virtual online worlds

·         Water market

·         Web 2.0 market

 

For information on a report in any of these areas, contact market-reports@brightnet.biz